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Debuting a product at a trade show can be daunting, but also massively rewarding. In a bid to inspire other business owners and inform hoteliers (as well as the greater trade show industry) about the utility of our products, we put together a case study about our AAHOA experience.
With life slowly returning to normal, it’s time to start expanding your marketing plan. Digital efforts were a lifesaver during the COVID-19 pandemic (and will continue to be key moving forward), but trade shows still have a lot to offer.
It’s almost that time of year again, those last few weeks of summer when hordes of freshmen converge on college campuses across America for orientation. Which means lots and lots of lining up. Expect queues for checking in, buying books and dormitory tours. Under normal circumstances, that’s a lo...
