Exhibiting your products at a trade show can be a game-changer for lead generation and brand awareness, but that doesn’t make it any less daunting. Dressing a booth in a professional, attention-grabbing, and cost-effective manner is often challenging. And that’s where we come in! ZonePro®’s fully customizable barriers allow you to delineate space, manage foot traffic and share a QR code — all while displaying your branding.
At ZonePro®, we like to practice what we preach, and used our own products to dress our booth at AAHOA in 2021. Initially, the goal was to connect with hoteliers to recommend the ZonePro® custom retractable banners for registration kiosks, restaurants, and gyms i.e. the kind of spaces that require stylish yet practical banners to divide spaces and facilitate lining up. At the event, however, Dawn Reiner, Vice President of Marketing, realized that our products were also ideal for trade shows.
“Instead of the standard black divider drapes, we used our barriers as part of the booth design to show attendees the features and benefits of our product,” Reiner says. “The ZonePro® units defined the perimeters of our booth, creating a communication vehicle while adding beautiful, eye-catching aesthetics.” It didn’t take long for other exhibitors to notice the product and make inquiries about customizing our barriers for their own businesses.
The appeal lies not only in the functionality of the ZonePro® unit, which effortlessly allows exhibitors to delineate their booth and communicate with customers via fully customizable graphics, but also in the cost. Exhibiting at a trade show can be pricey. However, our banners can be reused indefinitely for future events and when the messaging needs to be changed, you can simply swap out the banner to meet your marketing needs — making them more cost effective than traditional stand banners and advertising banners.
If you’re a regular trade show exhibitor, ZonePro® barriers can be one of the most cost-effective ways to decorate and distinguish your booth. To find out more about the dimensions and different levels of portability, check out our innovative range of products or contact one of our helpful sales people for more information.